Turn your music hook into data-driven impact.
30 years testing for BBC Radio 1 and major labels distilled into the Sonic Pull music test — the fastest way to predict how your record resonates before you spend a penny on launch.
Experience
30 yrs
Broadcast + label testing heritage.
Records tested
100k+
Signals logged across genres.
Turnaround
5 days
From submission to decision.
Secure a slot
Drop your details to unlock the Sonic Pull sprint. We reply with availability and the upload link.
Why it matters
Music marketing isn’t guesswork anymore.
Sonic Pull exists because songs break when hooks, data, and social behavior align. These are the forces that make a dedicated music test non-negotiable.
Audiences decide in seconds
Short-form feeds (TikTok, Reels, Shorts) are the default discovery lane. If your hook doesn’t land within a heartbeat, you lose the funnel into streams, follows, and fan actions.
Testing removes guesswork
Campaigns used to rely on gut feeling. Sonic Pull replaces instinct-only decisions with proof from cold listeners, so budgets go where resonance already exists.
Discovery happens in clips
The moment—the hook, lyric, or sonic motif—is the entry point. Testing ensures the slice you lead with actually captures the feeling you want people to associate with the record.
Insights power the whole rollout
A Sonic Pull report informs creative direction, ad targeting, hook placement, and audience segmentation. You learn which demographic reacts, which format holds, and how to position visuals.
Data builds credibility
Showing completion rate, intent, and engagement before a big spend earns trust from labels, managers, and partners. You prove the song pulls before you scale it.
Bottom line
Testing the sonic pull of your music isn’t optional anymore. It’s the difference between launching with confidence and launching into the unknown — attention is the new currency.
Proof of expertise
Backed by 30 years at BBC Radio 1 & major labels
Peter Ruppert has tested thousands of records for outlets like BBC Radio 1, MTV, Kiss, bigFM, and every major label. Sonic Pull brings that broadcast-grade music testing instinct to modern launches, giving artists and labels a trusted signal before they bet big.
Impact metrics
100,000+
Records tested
+28%
Average lift
Global
Launch support
How it works
A focused three-step sprint.
Step 1
Submit your song moments
Provide two moments per song (chorus plus a pre-chorus/bridge/or other hook). You can include up to 12 songs per test wave. Each slice should be at least 15 seconds, and longer if the moment demands it.
Step 2
We run the Sonic Pull test
We push each moment to cold audiences for a zero-bias read, tracking Hook Rate (scroll-stop), Grip Rate (hold/replay), and Pull-to-Click so you know if attention converts before scaling spend.
Step 3
Receive the report & rollout plan
You get a ranked verdict, creative tweaks, and next-step strategy within days.
FAQ
Know the details before you book.
What length song section should I submit?
We recommend 15–30 seconds focused on the lyric or sonic hook you plan to lead with.
How fast do I get results?
Standard turnarounds are 3–5 business days from receiving your assets.
How accurate is the prediction?
Sonic Pull benchmarks against historical performance and live cold-audience data, giving you a confidence read before you scale.
Is there limited availability?
Yes. We only onboard a handful of artists and labels each month to keep the analysis tight.
Final call
Limited Sonic Pull slots each month. Secure yours now.
We only onboard a select number of artists and labels so every test receives premium analysis. If you want the verdict before your next launch, now’s the moment.